Duco Digital Helps Nordic Walking Business Set a New Pace

 Pat Smillie (left) and Jo Davy (centre) from Coast and Moors Nordic Walking with Darren Winter from Duco Digital

Pat Smillie (left) and Jo Davy (centre) from Coast and Moors Nordic Walking with Darren Winter from Duco Digital

We’ve received great feedback from our customers about our new website and booking system, so for our second blog we wanted to thank Darren and Matt from Duco Digital who created it.      

Listening to our customers’ demands and needs, we gave them a ‘tall order’ to design new branding with a logo; a clear and easy to use website with a very simple booking system.   We wanted our Nordic Walks colour coded to make it clearer to our customers the different types of walks we provide and be able to book onto a walk in just three steps.    

We were extremely impressed by their professional approach throughout in managing the project. From the beginning, they provided us with clear advice and talked through options in a non-pushy or over-technical way. They provided a detailed project proposal which confirmed our requirements and laid out the project milestones with a timetable.  

 
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As the project progressed, they kept in communication with us (even when we were in New Zealand on holiday) and in particular, they helped us foresee potential challenges and worked with us to overcome them with a range of solutions.

We really appreciated the hands-on approach at the user testing stage and made us feel we were involved and driving the project, something which not many other developers in the past we have worked with have been able to achieve.

Approaching the final stages of the project, they motivated us to personalise the site to our requirements with pictures, stories and the general website flow, so we could ensure our customers would love it from the beginning.

A fundamental part of the project was for us to own our website and learn how to keep it fresh with new content and ensure it could be seen in Google. Duco Digital not only provided thorough training sessions on how to administer the website and booking system but talked with us about how to market ourselves on social media, why it is important and showed us how to do it. They also helped us understand the potential growth of our business, building in options to grow the web business into an e-commerce site.  Moreover, we were really impressed at how easy it is to use and how quickly it is to update the site.

The project was delivered on schedule and to budget.  We could see where they had put a lot of additional effort to make the project a success, such as registering us on the major search engines, and talking us through how they made the website optimised with keywords and phrases to help us get found.

Our customers are impressed at how easy it is to find information on the website and book the walks.

It’s testament to Duco Digital who over delivered, and we whole heartedly recommend them if you are considering choosing a website developer or need training for social media.

 
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Pat Smillie